Kenzo! I'm still considering a "K" sweater purely for the "K", maybe not so much for the branding, but in the meantime my evening has been brightened with this video. Nothing thrills me more than seeing a fashion house collaborate to create an experimental and bold film to promote their collection. The inverted collaged graphics teamed with repetitive beat and acid transitions have me hypnotised, what a way to promo Resort 2013, I'm in.
Art Direction: Mat Maitland.
Direction: Smith & Read / Mat Maitland
Animation: Natalia Stuyk.
Production: Alastair Coe at Big Active
Music: 'Mädchen Amick' by Buffalo Tide