This series of posts was initially intended to run just after NZFW 2016, but as my 5th designer took some time and then disappeared I thought maybe it's better to just wait until A/W17 starts to drop. What better time to revisit some of the great pieces seen at New Zealand Fashion Week 2016 and chat to the people making them. We can now think about shopping the photos appearing over my next few posts as they start to drop in store for Winter.
Today we are talking about pressure. I do my best work when there is a lot of weight on me, be it from deadlines, or if I know many people are going to see the work I produce. I always find it interesting how far fashion designers work in advance, how do you plan Winter outfits when its 30 degrees outside? I decided to ask how far things are planned in advance when preparing for a NZFW.
Q: Usually designers work a season or more in advance, how early do you start preparing for a fashion week collection? Do you feel high creative pressure?
Lucilla Gray - www.lucillagray.com - We usually start working on the collection six months in advance. I always work better under pressure, thats where some of the creative magic happens.
Jessica Grubisa - Harman Grubisa - www.harmangrubisa.com - Time has never been on our side since we launched in 2014! Our first FW show we rolled straight off the back of opening our Flagship store so we went zero to runway in 6 weeks. Usually we dream about the seasons long in advance, when you are at the beach we are dreaming up our ideas.
Wynn Crawshaw - Wynn Hamlyn - www.wynnhamlyn.com - Winter collection design begins as soon as last winter goes into store - So March 2016 was when design started for what showed at fashion week 2016 (which happened in August) and sells in store Winter 2017.
Kirsha Whitcher - Salasai - www.salasai.com - We would start sorting Winter out to show August 2016 in Jan/ Feb 2016 then we don’t deliver till the following Feb 2017. We have all our processes down now, so things run smoothly and we don't feel any extra pressure.