Escada Born in Paradise
Transporting you to tropical heaven, Escada Born in Paradise (launched Jan 2014) is a limited edition summer fragrance inspired by Pina coladas, it delivers feelings of delight, frivolity and warmth, and is aimed at a youthful audience.
After successfully pitching I was offered the pleasure of working with Grey Paris for Escada. This illustration was developed for use worldwide, it appeared as printed campaign imagery, P.O.S, merchandise (including cocktail shakers, yus), and various packaging outputs. An alternative version was also developed for the Middle East.