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When I was at university my friends and I all owned at least one piece of Huffer clothing, usually a few. Known for their everyday slightly sporty style Huffer was cute, and perfect for a student running around, rampaging, throwing every single item in the washing machine. Huffer still runs strong, sticking to their tried and true style, but have kept up with gals like me by introducing AIM, a sister brand of grown up city styling made for less rampaging, but still very much in touch with everyday life.

The latest campaign for their second collection is one of my favourite campaigns out of NZ this season - modernist and refined in well lit winter monochromes it is a little Celine and a lot of sophistication for a second campaign. Completely crushing on the deep blue velvet and in equal amounts girl crushing on the beautiful red haired model, wouldn't she make a great illustration.

Photos  -  Adam Bryce

Take a look at the A/W 15 collection here