If money was no object, you were a fashion designer and you could have the show of your dreams, what would you do? If I was a fashion designer my dream show would take place on a man made set in the sea, or would be set in a 3D illustrated world with flavours or scents to match each outfit, a full sensory experience with items shoppable on the day through some fancy app that was personalised for the show.
I decided to ask four New Zealand designers what they would do if they could do anything, and this is what they said.
Q. If money was no object what would your ultimate dream show look like? Who would be front row, what would you do and who would you involve?
Lucilla Gray - www.lucillagray.com - I would have a show in a far away location overflowing with flowers and nature. This would also be streamed through a digital experience so others across the globe could be part of it. Front row dream squad would be legends Anna Wintour and Grace Coddington, mixed in with young stars like Millie Bobby Brown and Lily-Rose Depp.
Jessica Grubisa - Harman Grubisa www.harmangrubisa.com - Where do I start! I have so many dream shows! It would be amazing to close off 5th ave in New York and have models swarm the streets, or march them across the great wall of China, or walking under the northern lights! It would be a dream to have our design heroes front row - Muccia Prada, Phoebe Philo, John Galliano, Andre Leon Talley, Yohji mingled in with the most powerful woman from across the globe.
Wynn Crawshaw - Wynn Hamlyn - www.wynnhamlyn.com - I would probably show somewhere completely unattainable like The Palace of Versailles or Westminster Abbey (like Gucci this year). I would have it span over many rooms with just a row of seats in each room like how they used to show in the ateliers. I'd also work with an amazing stylist like Carine Roitfeld or Benjamin Bruno.
Kirsha Whitcher - Salasai - www.salasai.com - I would love to do LFW in a large concrete space, I believe to make a successful show you need space to do it to create the the right atmosphere. I'd love a minimalist simple grey concrete setting - the catwalk would be square and the models would come into a lit giant concrete square and circle it before leaving. In terms of who would come, I'd be more focused on the right buyers, dept stores, it wouldn’t hurt to have an A list crowd :-) but that wouldn’t be a focus.
See you tomorrow guys!